In the eighties, there was a Wind in the Willows series that I used to watch with a kid I babysat. In one episode, the weasels convince Mr. Toad to buy shares in the Arctic Pineapple Corporation...

I'm growing a pineapple. I started it from a pineapple top, when they sent us a particularly healthy specimen in Food Mail. It doesn't look like much yet, but I'm sure it will yield a crop of tasty Arctic Pineapples.